Ecommerce is a totally different beast than it was a few years ago. Ecommerce is a business model that takes advantage of the internet to buy and sell goods and services using a number of technology platforms
- eCommerce operations must be run like any other retail store, and not as a hobby or side business.
- The business owner must find the right e-commerce platform that is secure and has integrated marketing tools.
- As with any business, online stores must develop their brand and research their target demographic so they can successfully market their business to their core customers – which leads to more conversions.